Asked by
Jeanette Padilla
on Dec 20, 2024
Verified
A brand judged high in character and low in improvisation is classified as which of the following?
A) Poseur
B) Authentic
C) Aloof
D) Nascent
Brand Authenticity
The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.
- Separate the components of brand equity and their impact on how brands are perceived and chosen.
Verified Answer
MB
Learning Objectives
- Separate the components of brand equity and their impact on how brands are perceived and chosen.
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