Asked by
Divya Singh
on Dec 15, 2024Verified
A branding strategy in which a firm markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as
A) multibranding.
B) generic branding.
C) private branding.
D) mixed branding.
E) multiproduct branding.
Mixed Branding
a strategy where a company markets products under several different brands, often catering to different market segments.
Own Market
A term referring to the market where a company sells its products or services, often in contrast to competitor markets.
Reseller
An entity or person who buys products or services to sell them, rather than to use or consume them personally.
- Analyze the variance among multiproduct, multibranding, mixed branding, and private branding methods.
Verified Answer
BP
Learning Objectives
- Analyze the variance among multiproduct, multibranding, mixed branding, and private branding methods.