A firm can effectively use its operations function to yield competitive advantage through all of the following except

A) customization of the product.
B) setting equipment utilization goals below the industry average.
C) speed of delivery.
D) constant innovation of new products.
E) maintaining a variety of product options.

Competitive Advantage

The unique attributes or capabilities that allow an organization to outperform its competitors, resulting in greater sales or margins and/or retaining more customers.

Customization

The process of modifying or building a product or service to meet the specific requirements or preferences of an individual user or group.

Equipment Utilization

The percentage of time a piece of equipment is in use compared to the total time it is available, indicating efficiency in the use of resources.