Asked by
Hamza Barouk
on Dec 14, 2024
Verified
A marketing manager for Ben & Jerry's notices that dollar market share for 2018 was 18.4 percent and for 2019 it was 20.0 percent. What simple formula was used to calculate the dollar market share percentages for each of these two years?
A) Dollar market share (%) = Ben & Jerry's sales ($) /Total industry sales, including Ben & Jerry's sales ($) .
B) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($) /Ben & Jerry's sales ($) .
C) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($) /Ben & Jerry's unit sales ($) .
D) Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($) /Ben & Jerry's net profit ($) .
E) Dollar market share (%) = Ben & Jerry's sales ($) /Gross domestic product ($) .
Dollar Market Share
A measure of a company's market position represented by the dollar sales within a certain market segment.
Total Industry Sales
The aggregate revenue generated by all companies operating within a specific industry over a given time period.
Ben & Jerry's Sales
Refers to the revenue generated from the sale of Ben & Jerry's ice cream products, a subsidiary of Unilever known for its unique flavors and social activism.
- Comprehend market share as an essential measure of corporate achievement and its computation.
Verified Answer
PG
Learning Objectives
- Comprehend market share as an essential measure of corporate achievement and its computation.