Asked by
Savanah Archer
on Oct 12, 2024
Verified
A merger between Hertz Rent-a-Car and Budget Rent-a Car would be a ______ merger.
A) horizontal
B) vertical
C) conglomerate
D) diversifying
Horizontal Merger
A merger between firms that are in direct competition with each other, operating in the same industry and often in the same markets.
Hertz Rent-a-Car
A global car rental company offering services in various locations, providing customers with temporary vehicles for personal or business use.
- Compare and contrast multiple types of mergers and recognize their influence on market competition and dynamics.
Verified Answer
JD
Learning Objectives
- Compare and contrast multiple types of mergers and recognize their influence on market competition and dynamics.