Asked by
Stephany Flores
on Dec 15, 2024
Verified
A middleman is
A) a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B) a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C) any intermediary between a manufacturer and end-user markets.
D) a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E) an intermediary that sells to ultimate consumers.
Middleman
A generic term for intermediaries in the distribution channel who facilitate transactions between producers and end consumers.
Distribution Chain
A sequence of intermediaries that goods pass through from the manufacturer to the final consumer.
Intermediary
Entities or individuals that act as a mediator or a link between two parties, typically in a transaction or communication process.
- Acknowledge the contrasting intermediaries incorporated in marketing channels.
- Distinguish the responsibilities and roles of diverse members within the distribution channels, including retailers, wholesalers, and agents.
Verified Answer
BH
Learning Objectives
- Acknowledge the contrasting intermediaries incorporated in marketing channels.
- Distinguish the responsibilities and roles of diverse members within the distribution channels, including retailers, wholesalers, and agents.