A monopolist or an imperfectly competitive firm practices price discrimination primarily to:

A) increase profits.
B) expand plant size.
C) lower total costs.
D) reduce marginal costs.

Price Discrimination

A pricing strategy where a company sells the same product or service at different prices to different customers, based on factors like willingness to pay, market segment, and purchase location.

Increase Profits

Increase Profits means enhancing the financial gain left after subtracting the expenses from the total revenues, aiming for a higher bottom line through various strategies like reducing costs or increasing sales.

Lower Total Costs

Achieving a reduction in the aggregate amount of expenditures necessary for production or provision of services.