Asked by
Malajia Bocage
on Dec 20, 2024
Verified
A nascent brand can overcome its authenticity deficit through which of the following strategies?
A) Consistency, connection and conformity
B) Connection, conformity and consistency
C) Conformity, connection and consistency
D) Conformity, consistency and connection
Authenticity Deficit
The gap between how genuine or authentic a brand claims to be and how consumers actually perceive its authenticity.
Consistency
The quality of achieving a level of performance or appearance that does not vary greatly in quality over time.
- Recognize methods for brands to address gaps in authenticity.
- Recognize the importance of consistency, connection, and conformity in establishing brand authenticity.
Verified Answer
KA
Learning Objectives
- Recognize methods for brands to address gaps in authenticity.
- Recognize the importance of consistency, connection, and conformity in establishing brand authenticity.
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