Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

Abandonment

The act of giving up or withdrawing support for something or someone, often used in contexts like website shopping cart abandonment.

Deadly Sins

Typically refers to the seven vices in Christian moral teachings that are considered fatal to spiritual progress, but it can also metaphorically describe major mistakes or pitfalls in various contexts.