Asked by
Connor Elgersma
on Nov 20, 2024
Verified
Abby creates macramé plant hangers out of old sweaters and sells them to customers at local craft fairs. What type of marketing channel does this represent?
A) indirect
B) vertical
C) horizontal
D) direct
E) two-step
Marketing Channel
A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption, including the distribution and selling processes.
- Differentiate between direct and indirect channels of marketing.
Verified Answer
BF
Learning Objectives
- Differentiate between direct and indirect channels of marketing.
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