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Andrea Elias
on Dec 22, 2024

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According to balance theory, people:

A) calculate response probabilities relative to alternative behaviours.
B) strive to be consistent in their cognitions.
C) maintain a delicate balance between conscious and unconscious motives.
D) average out negative and positive consequences for their actions.

Balance Theory

According to Heider, people prefer attitudes that are consistent with each other over those that are inconsistent. A person (P) tries to maintain consistency in attitudes to, and relationships with, other people (O) and elements of the environment (X).

Cognitions

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

  • Recognize the importance of cognitive consistency in attitudes.
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Manoellie ItzelDec 24, 2024
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