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According to the FTC, Internet search engines' failure to distinguish paid advertising from natural search results clearly and prominently could be a deceptive practice.
Internet Search Engines
Digital platforms that allow users to search for content online using keywords or phrases.
Paid Advertising
A promotional strategy involving financial payment to display advertisements in various media channels to reach a target audience.
Natural Search Results
Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements.
- Gain an understanding of the principles and legal outcomes related to deceptive practices and the rules governing advertising.
- Comprehend the repercussions of internet and financial policies on protecting consumers.
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Learning Objectives
- Gain an understanding of the principles and legal outcomes related to deceptive practices and the rules governing advertising.
- Comprehend the repercussions of internet and financial policies on protecting consumers.
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