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Micah Mclaurin
on Dec 18, 2024

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According to your text, ________ are one of the greatest influences on consumer behavior.

A) advertising messages
B) family members
C) knowledgeable salespeople
D) reference groups
E) opinion leaders

Consumer Behavior

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Reference Groups

Groups that individuals refer to when making purchasing decisions or when evaluating their personal qualities.

  • Become aware of the significance of psychological aspects in influencing consumer choices.
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Adriana PonceDec 19, 2024
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