Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing

A) reach.
B) frequency.
C) costs.
D) ratings.
E) appeal.

Ratings

Assessments or evaluations of the quality, popularity, or performance of something such as a TV show, product, or service.

Exposure

The extent to which a target audience encounters a specific marketing message or brand over a specific period.

Costs

Expenses incurred by a business or individual in the production of goods or services or in the conduct of activities.