Advertising that promotes a specific brand's features and benefits is referred to as ________ advertising.

A) competitive
B) institutional
C) differentiation
D) pioneering
E) reminder

Competitive Advertising

A form of advertising designed to influence demand for a specific brand by promoting its unique benefits over competitors.

Features and Benefits

A marketing approach that highlights the key characteristics (features) of a product or service and the advantages (benefits) they provide to the user.