Asked by
Logan Nagorski
on Nov 24, 2024
Verified
An ad for a credit card shows a man and a woman going out on a date. While on the date, the man uses a rival credit card to pay the bill and his card is not accepted at that restaurant. The woman ends up paying for the bill with the "acceptable" credit card, while the man is awkwardly smiling. What type of emotion is this commercial conveying?
A) anger
B) embarrassment
C) happiness
D) guilt
Embarrassment
A feeling of self-consciousness, shame, or awkwardness that arises when a person's actions, characteristics, or situation violates societal norms.
Credit Card
is a plastic card issued by a bank or financial institution allowing the holder to purchase goods or services on credit.
Date
A specific day of the month or year, often specified by a number.
- Gain insight into the utilization of emotions such as envy and embarrassment in influencing consumer actions in advertising.
Verified Answer
SG
Learning Objectives
- Gain insight into the utilization of emotions such as envy and embarrassment in influencing consumer actions in advertising.