Asked by
Jasminah Jones
on Dec 15, 2024
Verified
Any intermediary between a manufacturer and end-user markets can be called a
A) retailer.
B) middleman.
C) wholesaler.
D) broker.
E) distributor.
Middleman
An intermediary or agent between producers and consumers who facilitates transactions or the distribution of products.
End-User Markets
Markets consisting of individuals or organizations that are the final consumers of products and services, using them for their own use.
- Point out the distinct kinds of intermediaries found in marketing channels.
- Understand the functions and contributions of distinct channel entities, such as retailers, wholesalers, and agents.
Verified Answer
WR
Learning Objectives
- Point out the distinct kinds of intermediaries found in marketing channels.
- Understand the functions and contributions of distinct channel entities, such as retailers, wholesalers, and agents.