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shadrack nyambi
on Dec 15, 2024

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As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

A) variety.
B) scope.
C) depth.
D) scale.
E) length.

Number Of Intermediaries

Refers to the count of intermediate agents or agencies between the producer and the consumer in the distribution channel of goods or services.

Channel Length

The total number of intermediary levels through which a product passes before reaching the final consumer.

Producer And Buyer

The parties involved in a transaction where the producer creates or offers goods and services, and the buyer provides compensation to acquire them.

  • Comprehend the fundamental roles executed by intermediaries in distribution networks.
  • Set apart direct marketing strategies from indirect marketing strategies.
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Katalina OrtizDec 16, 2024
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