Asked by
Tebza Morembola
on Dec 02, 2024Verified
Building internal support for the brand involves three steps. What are they?
A) Tracking, understanding brand logic, internal launch
B) External launch, brand research, positioning
C) Positioning, build a brand team, internal by-in
D) Understanding brand logic, gaining internal buy-in, building a brand team
Internal Buy-in
The process of garnering support and agreement within an organization for a project or initiative, ensuring that stakeholders are committed to its success.
Brand Logic
The underlying rationale or strategic framework that guides how a brand communicates, behaves, and presents itself in the market.
Internal Support
The assistance and resources provided by an organization to its members or employees to ensure successful performance and satisfaction.
- Understand the steps and significance in building internal support for a brand.
Verified Answer
MM
Learning Objectives
- Understand the steps and significance in building internal support for a brand.