Asked by
Kaisha Jean-Louis
on Nov 22, 2024
Verified
Cannibalization occurs when existing products take sales away from new products the firm is trying to promote.
Cannibalization
A situation where a company's new product eats into the sales of one of its existing products.
- Evaluate the positive outcomes and possible drawbacks involved in partnerships between brands and the expansion of brand lines.
Verified Answer
LD
Learning Objectives
- Evaluate the positive outcomes and possible drawbacks involved in partnerships between brands and the expansion of brand lines.