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Zewei Huang
on Dec 13, 2024

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Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S10 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Postpurchase Behavior

Consumer actions and attitudes after buying a product, including usage, evaluation, and the expression of satisfaction or dissatisfaction.

Consumer Purchase Decision Process

The steps consumers go through, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation, before buying a product or service.

Samsung Galaxy S10

A smartphone model developed by Samsung, launched as part of its Galaxy S series in 2019, known for its high-resolution camera and advanced features.

  • Understand the stages of the consumer purchase decision process.
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Carson BarkerDec 16, 2024
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