Asked by
Becky Mitchell
on Dec 15, 2024
Verified
Considering the classification of consumer products, which of the following products will have the most limited distribution?
A) Secret antiperspirant
B) Fuji disposable camera
C) BP gasoline
D) Marchesa wedding gown
E) Sony HDTV
Limited Distribution
A strategic choice by a company to offer its products or services at a select few outlets, often to maintain exclusivity or control over the brand image.
Marchesa Wedding Gown
A high-end bridal dress designed by the luxury fashion brand Marchesa, known for its elegant and elaborate designs.
Secret Antiperspirant
A branded personal care product designed to prevent perspiration and body odor.
- Identify and distinguish among different classifications of consumer goods.
- Understand the attributes and promotional tactics associated with specialty goods.
Verified Answer
NT
Learning Objectives
- Identify and distinguish among different classifications of consumer goods.
- Understand the attributes and promotional tactics associated with specialty goods.
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