Consistency involves alignment between customers/stakeholders, employees and the organization. How does one align customer/stakeholders and the organization?

A) Internal marketing
B) Interactive marketing
C) External marketing
D) All of these

External Marketing

The practice of promoting a company's products or services to external audiences to build brand awareness and attract customers.

Internal Marketing

The practice of promoting a company’s values, culture, and goals to its employees to foster internal brand advocacy and loyalty.