Currency fluctuations can provide marketing opportunities whether a currency is appreciating or depreciating.

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William Fancyson · Accepted Answer

Final Answer : True, Explanation :  Currency fluctuations can affect the cost competitiveness of products in international markets. When a currency appreciates, products become more expensive abroad, potentially reducing exports but making imports cheaper and possibly improving the domestic market's product range. Conversely, when a currency depreciates, exports become cheaper and more competitive abroad, potentially increasing foreign sales, while imports become more expensive, which might encourage domestic consumption of local products. Both scenarios can offer strategic opportunities for marketers to adjust pricing, sourcing, and market focus.

Currency fluctuations can provide marketing opportunities whether a currency is appreciating or depreciating.

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