Asked by
Melissa Amstutz
on Nov 20, 2024Verified
Each year in December, Anheuser-Busch runs television ads featuring the Clydesdale horses pulling a stagecoach with an Anheuser-Busch logo. The message is low-key, wishing everyone well during the holiday season. This is an example of ________ advertising.
A) informative
B) persuasive
C) reminder
D) discussant
E) institutional
Reminder Advertising
Advertising strategy intended to keep a brand or product in the public's mind rather than to introduce new products or persuade users immediately.
Clydesdale Horses
Clydesdale Horses are a breed of draught horse known for their large size, strength, and distinct feathering around their feet, originally from the Clyde Valley in Scotland.
Anheuser-Busch
A leading global brewing company known for producing popular beer brands such as Budweiser.
- Acquire knowledge about the diverse goals and tactics of advertising, including those that inform, persuade, and serve as reminders.
Verified Answer
JS
Learning Objectives
- Acquire knowledge about the diverse goals and tactics of advertising, including those that inform, persuade, and serve as reminders.