Asked by

Shannon Grecco
on Dec 15, 2024

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Gatorade offers a range of product offerings. The firm uses one name for all its products in a product class. Gatorade is using a ________ strategy.

A) multibranding
B) family branding
C) co-branding
D) dual branding
E) mixed branding

Family Branding

A marketing strategy that promotes a family of products or services under a single brand name to leverage brand equity and customer loyalty.

Product Offerings

The range of products or services a company provides to its customers, often defined by features, quality, and price points.

Product Class

A broad category of products that serve a similar function or are marketed to the same customer segments.

  • Understand branding strategies used by companies.
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KL
Katherine LindahlDec 20, 2024
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