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Gatorade Thirst Quencher displays the letter G front and center along with the brand's iconic bolt. This is an example of ________ benefits of its packaging.
A) perceptual
B) functional
C) communications
D) physical
E) tangible
Perceptual Benefits
The advantages a consumer believes they derive from a product or service based on their personal perceptions and feelings.
Gatorade Thirst Quencher
A widely recognized brand of sports drink formulated to hydrate and replenish nutrients and electrolytes lost during physical exertion.
Packaging
A component of a product that refers to any container in which it is offered for sale and on which label information is conveyed.
- Understand the importance of branding in distinguishing products through packaging.
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Learning Objectives
- Understand the importance of branding in distinguishing products through packaging.
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