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Celarseino Carolino
on Nov 06, 2024

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If a company sells one of its products for $9.99 rather than $10,it is using:

A) price skimming.
B) penetration pricing.
C) odd pricing.
D) rational pricing.
E) discount pricing.

Penetration Pricing

A strategy where businesses set a low price for a new product or service to attract customers and gain market share quickly, intending to raise prices later.

  • Explore the principles of pricing and their consequential effects on the psychological patterns observed in consumer behavior.
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MJ
Melissa JakabNov 07, 2024
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