Asked by
Celarseino Carolino
on Nov 06, 2024Verified
If a company sells one of its products for $9.99 rather than $10,it is using:
A) price skimming.
B) penetration pricing.
C) odd pricing.
D) rational pricing.
E) discount pricing.
Penetration Pricing
A strategy where businesses set a low price for a new product or service to attract customers and gain market share quickly, intending to raise prices later.
- Explore the principles of pricing and their consequential effects on the psychological patterns observed in consumer behavior.
Verified Answer
MJ
Learning Objectives
- Explore the principles of pricing and their consequential effects on the psychological patterns observed in consumer behavior.