If total revenue goes down when the price falls,demand is said to:

A) be price-inelastic.
B) be price unit-elastic.
C) be price-elastic.
D) have positive price elasticity.

Total Revenue

The aggregate income a company generates from its sales of products or delivery of services over a designated period.

Price Falls

A decrease in the market price of a good or service, which can affect consumer demand, producer supply, and overall market equilibrium.