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Alyssa Fisher
on Nov 20, 2024

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In a competitive market, perceived value is determined by consumers mostly

A) by quantitative analysis of brand personalities.
B) in relation to the value of its close competitors.
C) by weighing primary versus secondary benefits.
D) by trying out different products.
E) through brand association and brand licensing.

Perceived Value

The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations compared to the cost.

Brand Personalities

Human characteristics or traits attributed to a brand that shapes consumers' perceptions and relationships with the brand.

Quantitative Analysis

The process of using statistical and mathematical models to evaluate and analyze numerical data.

  • Understand the elements that affect the perception of a brand by consumers and their buying choices.
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TJ
Tayla JamesNov 25, 2024
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