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Bryce Luster
on Dec 12, 2024

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In the athletic shoe market, Adidas AG and Nike Inc. practice ________ positioning since both companies vie for the same customers with technologically advanced products.

A) psychological
B) perceptual
C) differentiation
D) head-to-head
E) market

Head-to-head Positioning

A marketing strategy where a company positions its products to directly compete with rival products in the market.

Technologically Advanced

Describes products, services, or systems that incorporate the latest technological developments.

  • Clarify the dissimilarities between head-to-head positioning and differentiation positioning tactics.
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Vamja anand 17ITO52Dec 18, 2024
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