In the short run, when a monopolist incurs a loss, it will

A) always shut down.
B) always produce where marginal cost equals marginal revenue.
C) produce as long as total revenue is sufficient to cover variable costs.
D) produce as long as total revenue is sufficient to cover fixed costs.

Total Revenue

The entire amount of income generated by the sale of goods or services related to the company's primary operations.

Variable Costs

Costs that vary directly with the level of production, such as materials and labor directly involved in manufacturing.

Fixed Costs

Fixed costs are business expenses that remain constant regardless of the level of production or sales, such as rent or salaries.