Asked by
Kayla Williams
on Nov 22, 2024Verified
_____ is a commitment to a brand in the face of competition.
A) Brand identity
B) Brand extension
C) Brand loyalty
D) Brand image
Brand Loyalty
The tendency of consumers to continuously buy the same brand's products over time, reflecting a strong preference and trust in the brand.
Brand Identity
encompasses the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Extension
A marketing strategy in which a company leverages its established brand name for new products or product categories, aiming to increase its market share.
- Understand the concept of brand loyalty and its significance in competitive markets.
Verified Answer
HH
Learning Objectives
- Understand the concept of brand loyalty and its significance in competitive markets.