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Nicoletta Capizzuto
on Dec 02, 2024

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It is said brands are co-created. What is not an example of co-creation?

A) Working directly with users to shape brand meaning
B) Undertaking research to understand users' lives
C) Assuming the user will accept the brand's identity as you communicate it
D) Tracking how users converse about the brand in fan forums online

Co-creation

A business strategy that involves consumers or clients in the creation process of new products or services, aiming to better meet their needs and enhance innovation.

Brand Identity

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and experience.

  • Comprehend the concept of brand co-creation and its implications for brand management.
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Phillip GehringerDec 05, 2024
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