Kant would argue that a person who observes a Cezanne painting of a bowl of fruit, and then decides that buying it would be an excellent investment, is making an aesthetic judgment.

Aesthetic Judgment

The process or act of analyzing and evaluating the beauty, artistry, or taste of something, often influenced by personal preferences, cultural norms, and societal trends.

Kant

A German philosopher of the 18th century, Immanual Kant is regarded as a central figure of modern philosophy who argued that reason is the source of morality and that aesthetics arises from a faculty of disinterested judgment.

Cezanne

Paul Cézanne was a French artist and Post-Impressionist painter whose work laid the foundations for the transition from 19th-century conceptions of artistic endeavor to a new and radically different world of art in the 20th century.