Laura needed to reposition her company's product within the mind of the consumers. They do not seem to see any difference within the product category. The best appeal to use when consumers do not find many differences is a(n) ________ appeal.

A) sex
B) emotional
C) rational
D) fear

Rational Appeal

A persuasive technique that uses logical arguments and factual evidence to convince the audience.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to provoke an emotional response in the audience to influence their attitudes, beliefs, or behavior.

Fear Appeal

A persuasive communication strategy that uses the threat of negative consequences to influence behavior.