Asked by
Makiah Bouchee
on Dec 15, 2024Verified
Logistics is most closely related to which element of the marketing mix?
A) product
B) place
C) production
D) promotion
E) price
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized into four principal parts: product, price, place, and promotion.
Logistics
The detailed coordination of a complex operation involving many people, facilities, or supplies, in the organization and implementation of a scaleable and adaptable supply chain.
- Grasp the importance and objectives of logistics management within the supply chain.
Verified Answer
AC
Learning Objectives
- Grasp the importance and objectives of logistics management within the supply chain.