Asked by
Lyndsay Wilson
on Nov 20, 2024Verified
Marketing expenditures allocated carefully can result in greater brand recognition, awareness, perceived value, and consumer loyalty for the brand, which all enhance the brand's
A) positioning.
B) licensing.
C) association.
D) equity.
E) solvency.
Brand's Equity
Refers to the value and strength of a brand that has been built over time through consumer recognition, perceptions, and loyalty.
Consumer Loyalty
The likelihood of customers to continue buying from a particular brand or company due to satisfaction, positive experiences, or perceived value.
Perceived Value
The customer's assessment of the worth or utility of a product or service, based on its perceived benefits versus cost.
- Recognize the significance of brand equity, awareness, and alliances in marketing endeavors.
Verified Answer
SK
Learning Objectives
- Recognize the significance of brand equity, awareness, and alliances in marketing endeavors.