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Taylor Williams
on Oct 30, 2024

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Mehmet's café sells coffee for only $.50,which is less than it costs,but Mehmet hopes customers will come for the coffee and end up buying sandwiches and pastries.What sort of pricing strategy is Mehmet pursuing?

A) psychological pricing
B) loss leader
C) introductory offer
D) customer-led pricing

Loss Leader

A pricing strategy whereby a business offers a product or service at a lower price in an attempt to attract more customers.

Psychological Pricing

A pricing strategy that plays on the psychological perception of prices by consumers, often using prices that are slightly lower than a round number to encourage purchases.

  • Become aware of the role pricing strategies play in the success of business goals.
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Maria HernandezNov 04, 2024
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