Asked by
Tiffany Pinkevich
on Nov 22, 2024Verified
Morgan was looking at the magazines on display while waiting in the checkout lane. Although she hadn't intended to purchase one, Morgan bought a magazine that caught her attention. This is an example of an impulse buy.
Impulse Buy
A purchase made spontaneously, often without prior planning, driven by emotional response rather than thoughtful decision-making.
Magazines
Publications, usually periodical, containing articles, photographs, and advertisements in specific interest areas.
Checkout Lane
A passage or counter in a store where customers pay for their purchases.
- Identify and explain impulse buying behavior.
Verified Answer
AT
Learning Objectives
- Identify and explain impulse buying behavior.
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