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Tiffany Pinkevich
on Nov 22, 2024

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Morgan was looking at the magazines on display while waiting in the checkout lane. Although she hadn't intended to purchase one, Morgan bought a magazine that caught her attention. This is an example of an impulse buy.

Impulse Buy

A purchase made spontaneously, often without prior planning, driven by emotional response rather than thoughtful decision-making.

Magazines

Publications, usually periodical, containing articles, photographs, and advertisements in specific interest areas.

Checkout Lane

A passage or counter in a store where customers pay for their purchases.

  • Identify and explain impulse buying behavior.
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Ashlee TuttleNov 24, 2024
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