_____ occurs if Coke hires Lebron James to make a commercial and Pepsi follows by hiring Peyton Manning for its commercial.

A) Tacit collusion
B) Nonprice competition
C) Antitrust policy
D) Price leadership

Nonprice Competition

A marketing strategy whereby a firm seeks to differentiate its product or service from competitors through attributes other than price, such as quality, service, or brand image.

Tacit Collusion

An unspoken agreement between competitors to avoid certain competitive practices, such as price wars, to maximize profits without explicit communication.