Once a firm has done an analysis of the most viable markets for its products, then it must next

A) determine the competition and develop strategies to overcome it.
B) conduct an internal assessment of its capabilities.
C) conduct an external analysis of the target market's economy, culture, and regulatory barriers.
D) develop a product to meet the needs of those markets.
E) achieve success with the product in its home market.

Question

sanyam kumar · Accepted Answer

Final Answer : B, Explanation :  After identifying the most viable markets for its products, the firm must conduct an internal assessment of its capabilities to determine if it has the resources and skills necessary to successfully enter those markets. This includes evaluating the firm's strengths and weaknesses, as well as identifying any gaps that need to be addressed before entering the new markets. Only then can the firm develop an effective strategy to enter these markets.

Definitions

Learning Objectives

Learning Objectives

Related questions