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Platforms like Facebook and Twitter are changing how firms interact with customers to better meet the needs of the marketplace.
Facebook is a widely-used social networking platform that allows users to create profiles, share photos and videos, send messages, and keep in touch with friends, family, and groups.
A social media platform allowing users to post and interact with messages known as "tweets"; limited to short text messages and media.
Firms
Businesses or companies engaged in commercial, industrial, or professional activities.
- Recognize the influence of social media and ethical considerations on marketing strategies.
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Learning Objectives
- Recognize the influence of social media and ethical considerations on marketing strategies.
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