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Betty Acquah
on Dec 16, 2024

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Publix Supermarkets and The Little Clinic signed an exclusive agreement, placing small walk-in health clinics inside selected stores. Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store. This is an example of

A) supplier management.
B) customer valuation.
C) societal marketing.
D) market aggregation.
E) relationship marketing.

Relationship Marketing

A marketing strategy aimed at fostering long-term, engaging relationships with customers to build brand loyalty and repeat business.

Publix Supermarkets

A large American supermarket chain headquartered in Florida, known for its wide selection of groceries and superior customer service.

The Little Clinic

A healthcare provider located within retail stores, offering convenient access to basic medical services and minor treatments.

  • Fathom the idea and relevance of relationship marketing in the context of augmenting value for clients.
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Jonathan SinghDec 22, 2024
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