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Georgia Lawton
on Dec 12, 2024

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________ question allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.

A) A dichotomous
B) An open-ended
C) A closed-end
D) A fixed-alternative
E) A semantic differential

Open-Ended

Descriptions or questions that are broad and allow for a wide range of responses, interpretations, or solutions, without strict limitations.

Marketing Researcher

Professionals who study market conditions to examine potential sales of a product or service, aiding companies in understanding what products people want, who will buy them, and at what price.

Respondents

Individuals who answer or respond to surveys, questionnaires, or research studies.

  • Acquire knowledge on the employment and framework of open-ended queries in the acquisition of qualitative data.
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KK
Kifayat KushnarDec 19, 2024
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