Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her opinion that the candidate is not qualified represents the ______ component of her attitude toward him.

A) cognitive
B) feeling
C) intuition
D) behavioral

Question

Laine Rosel · Accepted Answer

Final Answer : A, Explanation :  Roberta's belief that the candidate is not qualified is based on her cognitive evaluation of his qualifications for the position. The cognitive component of attitude refers to an individual's beliefs, thoughts, and knowledge about an object or situation. The feeling component refers to emotions or affective responses, intuition is a form of decision-making and not a component of attitude, and the behavioral component refers to an individual's actions or intended behaviors toward an object or situation.

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