Sanaa recently made partner at her law firm, and she is rewarding herself with the purchase of a new car. She told a coworker, "The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase evaluation

Alternative Evaluation

The process consumers go through in assessing the merits of different products or services before making a purchasing decision.

Postpurchase Evaluation

Postpurchase evaluation refers to the process customers go through after buying a product or service, assessing their satisfaction and the overall value they received.

Information Search

The process consumers engage in by searching for information about products or services to make an informed purchasing decision.