Setting a price relatively high compared to similar goods and then gradually lowering it is a pricing strategy called _____ pricing.

A) penetration
B) skimming
C) cost-based
D) psychological

Question

Setting a price relatively high compared to similar goods and then gradually lowering it is a pricing strategy called _____ pricing.A) penetrationB) skimmingC) cost-basedD) psychological

Keasia Carter · Accepted Answer

Final Answer : B, Explanation :  Skimming pricing is the strategy where a high initial price is set for a product, and then it is gradually lowered over time. This approach is often used to recoup the development costs quickly and to target early adopters who are willing to pay a premium before adjusting the price to attract a broader market.

Setting a price relatively high compared to similar goods and then gradually lowering it is a pricing strategy called _____ pricing.

A) penetration
B) skimming
C) cost-based
D) psychological

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Learning Objectives

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