Successful brand community strategies require which of the following approaches?

A) The marketing department communicates they are a member of the community
B) Firms should exploit community associations quickly so they can appear cool
C) Brand managers should relinquish some control of the brand to the community
D) Marketers should focus on ensuring members do not question the brand

Question

Jasmin Castaneda · Accepted Answer

Final Answer : C, Explanation :  Successful brand community strategies involve brand managers relinquishing some control to the community, allowing members to co-create and engage with the brand, fostering a sense of ownership and loyalty.

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