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The CEO of Harrison PR,an international PR agency,always reminds his employees that the key to effective international PR and media relations is a foundation of two-way communication.Which theory does the firm likely follow?
A) gatekeeper theory
B) framing theory
C) agenda-setting theory
D) excellence theory
International PR
Public relations practices that manage communication and relationships between organizations and their international audiences.
Excellence Theory
A public relations theory that emphasizes the value of mutually beneficial relationships between an organization and its stakeholders for achieving excellence in communications.
Two-Way Communication
A communication model where information flows back and forth between sender and receiver, facilitating dialogue and feedback.
- Understand the moral implications and theoretical foundations that guide practices in media relations.
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Learning Objectives
- Understand the moral implications and theoretical foundations that guide practices in media relations.
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